MELODIS offers advertisers a unique opportunity to increase their brand awareness by targeting mobile users.
MELODIS’s search and sound recognition products are deployed on mobile devices that users carry with them and access constantly. Advertisers can take advantage of this usage pattern to reach millions of mobile consumers every day
The small screen size of mobile devices and short time lag in returning search results also give advertisers an unprecedented opportunity to command a user’s full attention. While waiting for search results to appear, users spend several seconds staring at their screens, with no other content to distract them. Advertisers can use these precious seconds to build strong brand awareness and recognition—without having to compete with other online content.
To ensure a superior user experience as well as maximum value for the advertiser, MELODIS has designed ad-ready features into our various mobile products, including midomi mobile, Voice Dialer and our forthcoming Voice Search applications. For example, larger ads are presented when users are waiting for search results; smaller ads are displayed while they are browsing. These features help determine the optimal size, location, presentation, format and behavior of ads to encourage the highest possible click-through rates.
MELODIS provides advertisers with a wide range of demographic data that allows them to target specific market segments within the mobile community. Advertisers can choose which geographic regions, mobile operators, mobile devices and MELODIS applications will feature their ads. And they can select how frequently their ads are displayed to users.
To find out more about mobile advertising opportunities with MELODIS, please contact us!
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